Course Description:

This comprehensive course is designed to equip you with everything you need to become a successful TikTok Ads expert. Whether you’re a beginner or looking to sharpen your skills, this course walks you through the core principles, campaign structure, creative strategies, optimization techniques, and scaling methods to master TikTok advertising — including powerful tactics for affiliate marketers and automation workflows.

🧠 Course Modules & Lessons

Module 1: TikTok Ads Fundamentals

• Tiktok Shop Creation
• TikTok Shop Seller Center Overview
• How to Create TikTok Business Account & Tiktok Ads Manager Account
• Tiktok Ads Manager Overview Navigation
• Metrics and Definitions
• How to setup KPI Metrics Column
• How To Install Pixel From Shopify To Tiktok

Module 2: The Golden Rule of TikTok Ads

• TikTok Policy
• The Learning Phase
• TikTok Ads Benchmarks
• Know your Metrics

Module 3: Campaign & Adset Setup

• Campaign Objectives
• Bid Cap or Cost Cap
• Budget Optimization
• CBO – Campaign Budget Optimization
• ABO – Adgroup Budget Optimization
• Create Custom Audience
• Create Look a Like Audience
• Interest Research for Interest Targeting Based Audience
• Creative Addons
• Create ads to increase Followers
• Live Selling Ads
• Setup Campaign on website

Module 4: Ad Creatives & Video Content

• Tiktok Affiliate Center FAQ
• How to invite affiliates
• Tiktok Ads Library
• How to create effective Content
• SEO Keyword & Hashtag

Module 5: Testing Structures & Strategies

• Audience Testing
• Creative Testing – Multiple Adset & Multiple Creatives
• Creative Testing – Single Adset
• Look-a-like ( LAL ) Targeting
• Post Purchasers Campaign
• Product Shoping Ads
• Retargeting Campaign
• Spark Ads
• Stacked Audience Testing

Module 6: Funnel Structures To Try

• Funnel Structure Part 1
• Funnel Structure Part 2
• Funnel Structure Part 3

Module 7: TikTok Ads for Affiliates

• How to create Tiktok Ads for Affiliate Part 1
• How to run Live Selling Ads for Affiliates
• TikTok Ads for Affiliates Part 2

Module 9: GMV Max Ads

• GMV Max Ads Setup

Module 8: How to Scale TikTok Ads

• Horizontal Scaling
• Vertical Scaling
• CBO Scaling
• Combo Scaling

Module 9: Ads Optimization Techniques

• Ad Fatigue
• Live Optimization 1
• Live Optimization 2
• Live Optimization 3
• Live Optimization 4

Module 10: Automation & Streamlining

• Setting Up Automated Rules in TikTok Ads Manager

Module 11: Live Webinars

• Q&A SET 1
• Q&A SET 2
• Q&A SET 3
• Q&A SET 4
• Q&A SET 5
• Q&A SET 6
• Q&A SET 7
• Q&A SET 8
• Q&A SET 9
• Q&A SET 10
• Q&A SET 11
• Q&A SET 12
• Q&A SET 13
• Q&A SET 14
• Q&A SET 15

✅ What You’ll Walk Away With:

• Confidence to launch, test, and scale TikTok ad campaigns
• Mastery in ad creatives that drive real results
• Tools and frameworks used by top media buyers
• Funnel structures that fit various business models
• Automation skills to save time and maximize ROI

👥 Who Is This Course For?

• Beginner to Intermediate Media Buyers
• E-Commerce Store Owners
• Affiliate Marketers
• Marketing Agencies
• Social Media Managers
• Entrepreneurs targeting Gen Z & Millennials